Whether we like it or not, the world of recumbent bikes is a bit behind the world of classic upright bikes. And in many ways. Apart from the technology used, marketing could be an example. The reason is simple. The numbers of recumbent bikes sold are generally much lower than conventional bikes, and therefore, the availability of some new products is not immediate for small manufacturers. Similarly, introducing innovations into bike design is quite expensive, and a small number of units produced would often make the final product too expensive. It is the same with the marketing budget. You cannot expect the same activity from recumbent bike manufacturers as from conventional bike manufacturers. The marketing budget of recumbent bicycle manufacturers is simply many times smaller.

However, we must admit that recumbent bike manufacturers try to introduce new improvements as much as they can. It is always great to see how their efforts turn into reality and how their product or presentation moves a little bit further and closer to classic cycling. 


Cruzbike recently published their promo video, which is a truly professional piece. Likewise, HASE BIKES has published a couple of their videos regarding the new Ketwiessel ONE, which are really worthwhile. Take a look at two selected ones. Both promote not only Cruzbike and HASE, but also recumbent bikes in general. We like it a lot. How about you?

Plus, HASE has a new website which is very good as well!